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Zimmer is an orthopedic implant manufacturer located in Warsaw, IN.

Challenge:
Zimmer is involved in a competitive industry and desired to gain the attention of doctors that could use their products.  They wanted an information tool that was simple for busy doctors to use, but complete enough so they wouldn’t have to look other places for details about Zimmer’s products.  Also, they wished to have video segments of doctors that specialize with their products so advantages and benefits could be easily seen.  Finally, they needed easy to see illustrations of each step of the implant procedures with text descriptions so the doctors would have a clear understanding of the procedure.

Solution:  Golden Dome converted existing media elements from various sources to produce a comprehensive cross-platform CD-ROM information resource.  The CD contains over 600 megabytes of video that shows actual surgeries where the implants are being used.  The video has in-depth explanations of the implants and tools used to implement them.  Along with the video are detailed illustrations and text that explains the procedures. This program enables Zimmer to effectively demonstrate and promote their products.

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